Stories fashion found in the heart of the luxury five star Grand Hyatt hotel's lush lower lobby in 2012, successfully franchised for signature bangles by SYL Sal Y Limon from Swiss and established as flagship outlet from previous owners. Our founder was impressed with this location and store, looking at potential growth of hotel retail he took over the business along with SYL brand license in March 2018 and continued with SYL brand with full ownership. Later after moved out of corporate life in 2018 , He decided to convert SYL store to new  concept lifestyle boutique.It was his dream for decades to establish successful concepts in Dubai, With his passion for creative and strong brand,retail, trade & digital marketing background from emerging markets through global brands Adidas, Chanel, Hidesign, Reebok and Safilo drive him to work on this beautiful concept as solo entrepreneur.He got inspiration from emerging designers, brands and artisans boutiques from around the world, created channel networking while he travels and identify to support such creative talents by giving opportunities in global retail hub platform in Dubai.Most of the brands in our boutique were got opportunity to make distribution first time in Middleast by collaborating with storiesfashion.Such strong networking and pathway created to grow together with other entrepreneurs or SMEs,

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Our Inspiring stories

We take you on a memorable journey to intimate and unique stories of fashion niche, let you discover this fashion adventure stories. We believe in the differences and distinctions of human beings and we know that fashion originates from different cultures. For this reason, we have sourced trendsetting emerging designers, brands and prominent artisans from all cultures of the world from Brazil, Egypt, Germany, France, Japan, India, Indonesia, Italy, South Korea, Spain, Switzerland, Sweden, Taiwan, UAE, UK and other countries, and we have showcased this emerging brands at the boutique. One of UAE's most esteemed landmarks in Dubai, United Arab Emirates.Although many of the newly established creative emerging brands such as Akemi, Aujournd'Hui, Augenwaide,BioNatura, Corbo, Dorsya, Emandesign, Grain Beaute, Rakii, SYL, Recent-toys, The French Parrot, V-Tex and Wildwood work exclusively with us in the Middle East. Every day, we are impressed by the talent of these artists and the beautiful taste of our customers, so we develop and update our collection of designers frequently, this way every new emerging designers who interested in our concept can get chance and space to sell their collections in global retail platform.We want to introduce them to you and give them a space to see their collections. These brands, although they have most limited editions, are lifestyle, fashionable, trendy and affordable. Also, most of these brands are based on nature, travel and environmental protection, chosen the sustainable path as slow fashion.  We provide fantastic shopping experience to all travelers and local residence by offering bespoke fashion lifestyle brands.

Our Values

We all know that today's fashion industry is involved in mass production of its products, and in most cases, quality and differentiation fall victim to the greater profits of these producers. Unlike them, we believe in our creative designers to produce unique handmade complex.

Our handmade collection is unique and creative with passion of art, carefully sourced from around the world. Each item consists of different concept, colors and shapes inspired by nature and travel, mainly focused on jewelry. Showcasing unique handmade design, you will always find something different at our boutique.

Our Mission

Our mission is to find these skilled talented creative emerging brands, and  bring them to limelight for niche customers who always in search of such brands in market.Currently we authorized distributor for  AugenWaide, Grain Beaute, Corbo Creations, Rakii, Dorsya, and as expansion plan we soon introduce more emerging brands for our customers.Our next launch  range from cosmetics, fragrance, lifestyle sports and kids fashion. Same time we are also proud authorized monopolized retailer for many of this emerging brands in UAE.

Our Digital

COVID19 impact put obstacles for everyone and we badly affected due to linked with tourism and luxury fashion but definitely not stopped us in working on new e-commerce platform supported through shopify launched in Sept 2020.Now our niche audience can buy online from anywhere in the world with free shipping on selected countries. This give wider reach and exposure to all emerging brands through our digital emerging market place. Also collaborated with on selected brands for reaching local audiences taste.


Now we re-writing our business model to drop-shipping, due to impact of covid19 on retail space , strongly believe this going to be future shopping and slowly move out of offline physical stores.

Successfully launched our first brand " The French Parrot" and Lifestyle shoes "V-Tex" on this new Drop shipping business model.